Scripts
I think my first love will always be scriptwriting. There's nothing quite like writing your vision out in copy and seeing it come to life through TV, radio, pre-roll, and OTT spots. I've had the opportunity to collaborate with some great creators over the years that have helped bring my scripts to life. I've even been able to jump behind and in front of the camera, including one very memorable turn as a zombie reporter.
Blogs
I want to highlight your expertise, and one of the best ways to do that is through an exhaustively researched blog. I write on a variety of different topics for both clients and The Auto Ad Agency. As the sole copywriter, I am responsible for producing upwards of 15 unique blogs a month. Check out the links below for a sampling of my past blog work.
Please note, all of my agency and client blogs are ghost-written, so my name is not credited on the page.
Auto Ad Agency Blog
Client Blog
Creative Strategy
When you're lost in the marketing sea, I can help steer your brand in the right direction. I've contributed to the achievements of many clients through carefully-crafted creative strategies.
Lithia Nissan & Hyundai of Fresno
Blake Fulenwider Automotive
Vamos Auto
Shop. Save. Done!
60-Minute Purchase Promise
Fast. Easy. Simple. Vamos!
Lithia Nissan and Hyundai of Fresno were an interesting case. They were two sister stores that were part of the larger Lithia brand but wanted their own identity. I wanted to pitch a tagline that would get right to the point and highlight just how easy the purchase process was. I landed on a simple and snappy line that ended up landing us the account:
Shop. Save. Done!
Blake Fulenwider Automotive is a Texas dealership group that aims to change the online car-buying game with their 60-Minute Purchase Promise. I've helped this dream come to fruition by pitching the name and providing hard-hitting website copy.
Vamos Auto was a group of pre-owned dealerships on the rise. In just a few short years they opened five stores, but needed a way to quickly communicate their value to both English-speaking and Spanish-speaking consumers. I came up with a campaign/tagline that communicated their buying process and closed with a call-to-action, while also working in the name of their store. That's what we call a branding three-for-one!
Content Creation
From landing pages to hero images, I've worked on a variety of different projects developing content for websites, marketing materials, new client pitches, and more. If you need verbiage, I have a few choice words for you.
Past Collaborators
